Web Packages

Basic Package £500

Our basic package provides everything you need to get up and running online. Our superbly designed sites include:

– Appealing design based on several attractive templates with customisation to make it your own such as your logo, colours or fonts.
– Up to 8 (designed) pages. Note you can add unlimited extra pages yourself.
– 1 contact form/booking form.*
– Optional availability calendar for guests to see and select vacant dates before booking or inquiring.
– Mobile, tablet and PC friendly design. Responsive design displays well across any device you are using.
– Edit your own text and photos in the content management system (CMS).
– Free first year’s site hosting.
– Your own professional email address.
– Very simple (micro) on-page search engine optimisation (SEO) including optimised titles and submissions to major search engines.
– Free hosting for first year.

* The booking form can be a simple contact facility with a guest requirements form or a more advanced version with availability selected by the customer from a calendar. It does not include automatic payment (payment gateway) which will need to be added as an extra if required. Alternatively we can integrate your current booking system or 3rd party booking site that you are subscribed to.

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Standard Package £950

Our standard package includes all the features of our basic package but in addition includes all the benefits of our standard SEO package. SEO or Search Engine optimisation is a vital process in ensuring that your site gets found easily in the search engines by your prospective customers. This package includes:

– Appealing design based on several attractive templates with customisation to make it your own such as your logo, colours or fonts.
– Up to 8 designed pages.
– 1 contact form/booking form.
– Optional availability calendar for guests to see and select vacant dates before booking or inquiring,
– Mobile, tablet and PC friendly design. Responsive design displays well across any device you are using.
– Edit your own text and photos in the content management system (CMS).
– Free first year’s site hosting.
– Your own professional email address.
– Simple on-page search engine optimisation (SEO) including optimised titles and submissions to major search engines.
– Free hosting for first year.

SEO (on-page) included with standard package:

– In depth SEO analysis and audit of on 4 or 5 pages (or sections in a parallax site).
10 main keywords targeted.
– Keyword analysis (including long tail and local). Research appropriate words to incorporate that people are searching for. Also analyse for optimum use and onsite placement.
– Link analysis.
– SEO code tagging (applying optimised tags to code and site elements for SEO).
– Amend copy where necessary to incorporate SEO tags.
– Meta code tagging (as above).
– Create user sitemap (for clients but also enhances SEO).
– Create XML sitemap (for search engines but also enhances SEO).
– Create robots text file for search engines but also enhances SEO).
– Configure SEO for Bing (including Bing webmaster).
– HTTPS inclusion if beneficial.
– Utilise schema mark-up.
– Create and/or link analytics accounts for more comprehensive stats.
– Increase analytics tags for more in-depth stats if relevant/necessary.
– Google Algorithmic penalty analysis (Check if any penalties have been applied to the site).
– Report.

SEO (off-page) included with standard package:

The package also includes SEO work conducted away from your site to increase awareness of your site both by search engines and your prospective customers themselves and maximise the benefits of on-page SEO. The exact work conducted will depend on the specific requirements on your site but typically it will include:

– Submissions to search engines and directories.
– Back link audit and analysis (assess links coming into the site for positive and/or negative effect on SEO).
– Back link cleanse (deletion or amendment of harmful links if necessary).
– Moderate moderated back link generations: Back link building safely. Back links are necessary for good SEO but they need to be “good” links and created in a controlled manner.
– Targeted content generation to create relevant exposure and links to your site.

– Report.

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Bespoke Package: £Bespoke

Bespoke sites include all the aspects of our already feature-rich standard sites but are enhanced by any design or functionality extras that you would like that are not included in the standard package. This is the best way to make a site truly yours and to ensure your brand gets the distinction and memorability it deserves.

We happily consider all requests but typical requests may include:

– Complete unique and bespoke design (bespoke template).
– Logo design.
– A different content management system or hand-coded site.
– Additional functionality (such as e-commerce functionality, extra contact forms or 3rd party app or multimedia integration).
– Multiple online marketing enhancements.
– WAC accessibility standards integration, to ensure your site is truly accessible to all users.
– Online payment (payment gateway) integration to facilitate selling, including automatic booking straight from your site.
– Channel management to ensure all your listings with major providers, such as booking.com, update automatically once changes are made on your site.
– Any other design or creative enhancements or tools required such as video and animations etc.

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Online Marketing Extras Package £500

This standalone marketing package can be added to your website package or alternatively can be purchased as a self-contained package. Either way you will benefit from a huge boost to your online marketing results. The package includes:

– Pay Per Click advertising campaign (research, configure and run) with £100 spend (media purchasing).
– 1 Blog/news facility to keep your audience up to date and enhance your marketing.
– Analytics installation and configuration to help you keep track of visitors to your site.
– 1 Call Now function for customers to click and call you straight from the site.
– Newsletter Email Capture to facilitate the sign-up of customers for your newsletter and/or marketing straight from your site.
– 1 branded and designed targeted email marketing email shot.

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