Jo heads up the marketing team at ACT Studios. She has 20+ years marketing experience, the last 10 years specifically in roles within the holiday rental industry.
Jo takes care of the marketing, content, copywriting and communications at ACT Studios. Born and raised in Cornwall; she started working in her parents pub in her teens before embarking in a career in marketing. When her parents retired in 2003 Jo returned to her roots to take over the helm with her husband, and they had seven successful years running a busy food pub near The Eden Project. She moved to Scotland in 2010 and has now worked in a marketing role primarily in the self-catering industry for almost a decade. Her combined experience and in-depth knowledge of the hospitality industry, running a holiday rental and marketing compliments our skill set perfectly.
Jo says “It’s all about the experience and showing potential guests exactly what your holiday accommodation or hospitality business offers. Having a beautiful, easy-to-navigate website built around high quality photography and imagery is a crucial part of that. The 3D tours especially are fantastic; people searching for the perfect holiday rental or restaurant to visit can take a virtual walk around your property and really get a feel for what it’s like there. It’s also important to consider which marketing platforms will perform best for you. It’s all part of ensuring that your potential guests and customers have the smoothest experience right from the beginning of they journey – and that starts way before they arrive”
When she’s not working, Jo’s usually outdoors cycling, walking in the forest or exploring the rock pools at the beach with her young son.
Ask Jo about the importance of strong visual imagery in your hospitality content marketing strategy.