Jo understands the value of
strong visual imagery alongside great content
when it comes to getting more bookings for your holiday rental property.
Jo takes care of the marketing, content, copywriting and communications at ACT Studios. She has a strong background in marketing and has also worked in the self-catering industry for almost a decade. As a holiday cottage owner as well, she totally understands this market.
She says “It’s all about experience and showing potential guests exactly what your holiday accommodation offers. Having a beautiful, easy-to-navigate website, high quality photography and imagery is a crucial part of that. The 3D tours especially are fantastic; people searching for the perfect holiday rental can take a virtual walk around your accommodation and really get a feel for what it’s like to stay there. It’s also important to consider which marketing platforms will perform best for you. It’s all part of ensuring that your potential guests have the smoothest experience right from the beginning of they journey – and that starts way before they arrive”
When she’s not working, Jo’s usually outdoors cycling, walking in the forest or exploring the rock pools at the beach with her young son.
Ask Jo about the importance of strong visual imagery in your holiday rental content marketing strategy.