Jo understands the value of
strong visual imagery alongside great content
when it comes to getting more bookings for your holiday rental property.
Jo takes care of the content, copywriting and communications at ACT Studios. She also leads the Smart Marketing team at ACT Independent, helping holiday rental owners increase visibility and get more bookings.
She has a strong background in marketing and has worked in the self-catering industry for almost a decade. As a holiday cottage owner as well, she totally understands this market.
She says “It’s all about experience and showing potential guests exactly what your holiday accommodation offers; high quality photography and imagery is a crucial part of that. The 3D tours especially are fantastic; people searching for the perfect vacation rental can take a virtual walk around your accommodation and really get a feel for what it’s like to holiday there. The team of photographers at ACT Studios are so talented – their skill, expertise and passion combine to deliver an outstanding portfolio to be proud of.”
When she’s not working, Jo’s usually outdoors cycling, walking in the forest or exploring the rock pools at the beach with her son.
Ask Jo about the importance of strong visual imagery in your holiday rental content marketing strategy.