Paula and her team know only too well the value of
strong visual imagery alongside great content,
when it comes to attracting more customers.
Paula and her team know only too well the value of strong visual imagery alongside great content, when it comes to attracting more customers.
Paula runs The Content Marketing Team, a digital marketing agency which now works very closely helping our ACT Studios team to produce engaging, relevant and targeted content, to further build our audience trust and engagement. This enables people to find us and understand how we can help them. Paula and her team can also help our clients with their content and marketing.
Paula really understands this market and our clients needs. She is also a founder and director of web portal Holiday Cottage Compare, she also knows a thing or two about the difference stand-out photography can make, when it comes to marketing holiday cottages.
She says “With over 13,000 holiday cottages throughout the UK, Holiday Cottage Compare can honestly say that it is the owners and agents that invest in high quality, hospitality photography and visual tours who see the best results, in terms of bookings.
For example, it’s no longer enough to simply add a hot tub to your cottage. Guests want to see photos of it centre stage, thoughtfully lit and in full working order. And great photography can really bring that to life.”
When she’s not living and breathing digital marketing, Paula loves spending time with her young family. She is also still searching for the perfect Flat White.
Ask Paula about the importance of strong visual imagery in your content marketing strategy.