Smart marketing from ACT studios
Every hospitality property owner has a challenge – how to find the right prospective guests for their property, and then how market to them.
ACT Independent is a unique team of specialist marketing experts comprising seasoned hospitality specialists, SEO and content writers, booking system and campaign experts, digital developers, OTA expertise, professional photographers and imaging specialists. Working together across every aspect of your marketing, this is a powerful combination with the goal of transforming your business.
Intelligently driving and supporting your marketing activities, we monitor and analyse everything to further streamline the whole process and improve results.
Due to GDPR rules, it’s vital that you know the people that you are targeting with anyone email marketing – whether that’s just sending previous guests a special offer or updating new enquiries – have explicitly opted in to receive your emails.
Through integration with your website contact forms, your booking and enquiries system, and any channels such as booking.com or AirBNB, we can ensure that your mailing list is growing with the relevant audience.
Additionally, we can utilise both digital and physical data capture methods to bolster your mailing list and increase the chances of conversion.
We will grow your database with care – ensuring that you attract the best possible guests to your property – then help you to campaign with it.
Search engine marketing involves a range of marketing techniques and methods that ensure your website has the best possible of being found for relevant keywords e.g.
If you own a country house near Winchester, you would want your website to appear for terms such as “country house accommodation Winchester”.
This includes SEO (search engine optimisation) – a catch all term for ensuring your website content and code are all set up to give you the best possible chance to rank highly for “target” keyword phrases.
Local SEO is also important and we ensure that you’re listed in services such as Google My Business and that any listing you have is as optimised as possible for the local area
It’s not good enough that you reach out to people – one must understand how and why certain marketing efforts work while others don’t. Only then will you find return on investment.
We keep an eye on all marketing campaigns and constantly feedback into those campaigns through analysis of results – How many visitors did your website receive? How many bookings did you receive? Where did the visitors find your property? Why did some people not make a booking?
These are all pertinent questions that we answer through monitoring analysis and amendment of your marketing service through tools such as Google Analytics, Social media analytics, Bookings reports and Revenue reports.
Get in touch with us to understand more or to simply discuss any challenges you currently have.
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