Winter can be one of the most magical times of the year for holiday properties. The cosy interiors, twinkling lights and a festive atmosphere creates endless opportunities to inspire potential guests. For lots of people the ideal winter escape would be to go somewhere cosy and welcoming. Your social media can be the key to helping them imagine that perfect break.
Bring the festive atmosphere to life!
One of the most effective things that you can do at this time of the year is to show your property all dressed up for Christmas. (The image used in the header of this post was captured at Higher Wiscombe in December 2024). A beautifully decorated tree, candles and garlands over the fireplace. These small touches can help your audience start planning their next winter break. An Instagram reel would work wonderfully for this; capturing the festive transformation.
Celebrate the joy of winter comfort
Winter is all about mood and the atmosphere. Share those little moments that define winter. The fire crackling, a mug of hot chocolate, soft blankets on the sofa, or snow falling outside! If you need a little bit of inspiration, take a look at Sweet Donside Holiday Cottages’ Instagram page, they have some fantastic seasonal content. Not only does this capture a cosy festive feeling, it also engages with potential guests who might just book a last minute break.
Share local winter highlights
Guests also love to see what the surrounding area looks like at this time of the year. Whether it is a Christmas market, a scenic winter walk or a cosy pub lunch. Sharing these experiences helps guests imagine their stay better. Short reels, carousel posts, or Instagram stories work well for showing off what’s in the local area. Especially if you share event dates with followers to help them decide which dates to book. This gets guests thinking about all the special memories that they could create.
Celebrate real guest moments
User generated content builds trust. Your guests are your ‘users’. So if they post photos of their festive break at your holiday accommodation publicly on their socials, share them! Maybe it’s everyone gathered around the tree, their dog playing in the snow or a beautiful winter sunrise. Reposting these memories helps authenticate the guest experience future visitors can expect. Sharing User generated content on your feeds or stories adds warmth and a human touch to your festive marketing.
Winter can be a competitive time of year for holiday accommodation owners, so the way that you present your property/ies online matters more than ever. By planning ahead and having a good understanding of what your guests are looking for, you’ll have plenty of good content for festive social media
If you need any help capturing that seasonal magic at your holiday accommodation ACT Studios is here to help!