What is a Dusk shot?
In short, a dusk shot is a photograph taken in low level light, as the day draws to a close, generally of the exterior of a property, in order to showcase the building.
Perhaps reminiscent of those little night-light ceramic houses of yesteryear, the effect is one in which the viewer’s eye is drawn directly to the warm light emanating from the windows of the building.
Dusk shots allow you to showcase your holiday property in all lights
We are all well used to seeing images (print or digital) of the exterior of a hotel or holiday cottage depicted in good weather. Think bright sunshine, perhaps the odd cloud and an expansive blue sky.
And whilst a perpetual blue sky looks appealing, it actually does very little to set your photos apart from what the customer has come to expect. It is, in short, standard.
With advanced editing suites and ever increasing skill sets, photographers can even ‘add in’ a better looking sky to your picture if it was overcast when they took the shots.
Dusk – or twilight – shots, by contrast, are not something that can be photo-shopped in after the event with any degree of credibility.
Done properly, they are a real test of a photographer’s skill. Fortunately our highly trained photographers have this in spades!
Why should you commission a dusk shoot for your property?
The impact of a well-taken dusk shot is breath-taking. And can really help give your holiday accommodation incredible stand out.
One of the real benefits of commissioning a dusk shoot is that it allows you to show off your property in a variety of lights. Not only will you have daytime shots of the interior and exterior of the property but you will be able to convey just how lovely your garden is when the sun has gone down. Perfect to use on your own website and other listing sites like Premier Cottages.
This can be particularly useful if your holiday rental has a hot tub or swimming pool which may be used at all times of the day. Or perhaps an outdoor seating area, with a fire pit.
With more and more people creating living spaces outside, being able to photograph these areas in all lights is a real added bonus.
What are the marketing benefits of Dusk Shots?
It has been suggested that low light level shots do well on social media. Because, when they’re taken properly, they stand out from standard daytime images. So they tend to create much better engagement from your followers.
The same results can be achieved when you use them on your own website or listing sites too. It’s all about stopping people from scrolling. When you achieve that, potential guests want to dig deeper to find out more.
So they click on your website and that’s your chance to really tell your story.
Beautiful photography truly helps people visualise themselves staying at your holiday accommodation. So showcasing your guest experience in a professional gallery gives visitors the confidence to click ‘Book Now!’.
What if the weather isn’t good enough to take low light photography?
There’s clearly no point in turning up in the driving rain to shoot a dusk shot. And it’s not something we can add in later using Photoshop. Dusk shots are all about precise timing, advanced preparation and a great deal of skill and patience!
So if you are interested in booking a dusk shoot with ACT Studios, we will work with you to plan ahead for a time when we can expect good weather.
Our photographers will give you a call to discuss all the elements of your professional photo shoot. If you need to rearrange the shoot for another date, we can do that. At the end of the day your professional photographer wants the finished images to be as breath-taking as you do. And that’s exactly what we aim to achieve every time.
How do I arrange a dusk shoot for my hotel or holiday cottage?
If you’d like to have a chat about booking a professional dusk shoot, then call the our friendly team on 0333 3446897. We can chat about the impages you’d like to capture and talk you through the process. All without obligation.
The best time to take a dusk shoot is 15-20 minutes after sunset so we will arrange a day when we can expect good weather for the very best outcome.
If you would like to refresh your complete portfolio, we can talk about our interior photography and virtual 3D tours too. Depending on how many properties you have, it’s possible to shoot all of this on the same day!
Interested in booking a dusk shoot?
Get in touch if you would like to find out more about
how a dusk shoot could enhance your photography