The way people work has changed and that brings a whole host of opportunities for holiday accommodation owners. Remote and flexible working is no longer a perk, it’s now the new normal for many people across the UK. As shown in a recent Guardian article, more people are embracing the idea of a workation. Blending work with travel and extended stays away from home.
What is a workation and what’s the appeal?
A workation is when your guests work remotely from your accommodation throughout their stay. It offers a change of scenery and often some peace and tranquility. This trend is driven by increased employer flexibility and an overall desire for a better work-life balance. Guests enjoy working in countryside cottages, coastal scenery and quiet rural locations. So they can often be more productive (with less distractions) whilst they work. Then explore the area and experience new things after they finish for the day.
Why this matters for holiday accommodation owners
Workation guests can usually travel outside of traditional holiday periods, so targeting these people provides a fantastic opportunity to fill the quieter months. They can stay midweek or book longer stays. For these guests comfort and functionality is valued just as much as the location of the property. So targeting this audience could help you increase year-round occupancy and attract guests who are willing to pay for both quality and comfort.
The importance of professional photography
Guests who are considering a workation are booking more than a place to sleep. They’re searching for a space they’ll spend most of their day in. So think natural light in rooms, calm interiors and inviting spaces that they will feel comfortable working from an unwinding. Professional photography helps potential guests visualise what it would be like to work from your accommodation. Images that capture natural lighting, views and the atmosphere could be the difference between a booking and a missed opportunity.
Your website is more than just an online presence
As more guests start to book directly and plan longer stays, your website will play a crucial role in their decision making. A clear, well-designed website builds trust and makes it easier for guests to understand your property. Clear information about WI-FI and workspace options should be added to your website to make workation guests aware of what you have to offer.
If you’re interested in getting a new website and/or photography to shift your focus to include the group bookings market, we can help. Please get in touch.