The Professional Association of Self-Caterers (PASC) is dedicated to lobbying the government on behalf of UK self-caterers. This has never been more important than during the current crisis, when their focus has been securing business support for self-caterers. The PASC has worked tirelessly to keep us all up to date with COVID-19 regulations and have provided a raft of information, advice and support. This industry is truly fortunate to have them fighting our corner.
PASC produce useful monthly newsletters which are really worth reading. We featured in the most recent publication (published: 9th October 2020.) Here’s what Alistair Handyside, chair of PASC had to say about ACT Studios:
“You’ll constantly read us saying that we all need to have the best photos that we can possibly have. Here is one of the solutions that we are using in our own business.
In 2016 we commissioned ACT Studios to deliver their 3D walk-through tours of our properties. ACT were amongst the first to invest in a photography system called Matterport which enables the production of high definition walk-through tours of properties using special equipment. Over the years I had looked at many 360 virtual tour solutions previously and found them cumbersome. The quality of ACT’s tours stood out and impressed.
We wanted to show our prospective guests exactly what our properties (Higher Wiscombe) look like and to be able to take them on a tour of the cottages.
ACT came and worked with us to prepare the photo shoot and a few days later the finished tours were emailed to me. It was very straightforward to place them on our website, so anyone viewing online can fully explore each property and even take in the views.
They help answer many of the questions people always asked us and they have floor plan layouts in there too. ACT also gave me professional photographs of each room which we use on the website and social media.
We recently asked ACT back to re-shoot one of my properties after a major refurbishment. They are a small creative team covering the whole UK working purely for owners of self-catering properties and make their work affordable.
Recently PASC, together with the Association of Scotland’s Self-Caterers (ASSC) and SuperControl, delivered an invaluable webinar that details how holiday rental owners can adapt their marketing strategy to navigate the rule of six. This webinar covers a whole range of topics, but mostly discusses marketing tactics that should be embraced by your self-catering business at the moment to really optimise your digital presence, get you through the low season and prepare for a busy 2021. Professional photography, exemplary social media, dynamic pricing and free cancellation were the top recommendations of areas to focus on. Check out the full webinar here.
How can ACT Studios help?
ACT Studios have a number of services that can directly help self-caterers continue to profit amidst COVID-19 restrictions. Both to navigate the rule of six and generally prosper. Namely, we offer professional photography, 3D virtual tours and bespoke websites. Each of these services are carefully created by talented photographers and web designers. We have worked with countless holiday rental properties, and create something unique every time.
Due to popular demand, we’re really excited to announce that we are just about to launch a social media management service. Our expert marketing team will manage your social media accounts. They will post engaging content, specifically curated for your business. Click here for more information.
You will note from PASC’s webinar that good photography and top-notch social media is important. ACT Studios is passionate about helping self-caterers. There is truly no-one else in the market as experienced as ACT Studios, and who cares as much as we do.
To hear more about how we can help your business get in touch today. We’d love to have a no obligation chat about what we can do for you. Call us on 0333 344 6897 or email firstname.lastname@example.org.