Following yesterday’s government announcement that most of the UK is back in lockdown and what that means for holiday rental owners, we’ve got a little something for you. If social media baffles you, this could be just what you need. And it’s free – our gift to you.

Hopefully the vaccine will be rolled out in the UK during the first half of 2021. That means a lot of people are probably starting to search for (and dream about) their next holiday. So now is a good time to get all your options covered, to be sure you’re in the best position when they do. When you think about Search Engine Optimisation (SEO) it’s important to remember that social media plays a part in this too. Try doing a bit of research. How easy is it for potential guests to find your holiday accommodation when they search online? And what do they discover when they do find you?

Spending some time maximising your social presence can really help you increase visibility, grow your audience and build relationships. This all adds authenticity to the guest experience you offer – and reviews and recommendations from previous guests provide the social proof that plays such an important part of the buyer decision-making process.

Some of you will already have all this under control. But for those of you that just haven’t had the time (or perhaps the inclination) to get on board, these social media guides will help you get started. Just click on the images below to find out more.

Part 1: Facebook

Part 2: Instagram

If you’re just getting started, good luck! And remember – if you just find it all too much, at ACT Studios we offer a social media management service too. Please get in touch to discuss this further or find out more.

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