In Part 1 of this blog topic we looked at what you need to put in place if you want to move away from an agency. In Part 2, we talk to owner Katie Bessant, who understands exactly what that involves. Katie used to work in the marketing team at one of the biggest...
If you’ve handed your holiday accommodation over to an agency to market it for you, how’s that going? We have seen more and more owners joining online conversations saying that they’ve had enough. It’s typically down to two reasons: The agency...
IRBNBeIn this installment from my chat with Lizzy from Sweet Donside Cabins in Scotland, we talk about the reach your standalone website will achieve. Perhaps one of the biggest concerns an owner has when they decide to ‘go it alone’. Except as we keep...
In the latest installment from my chat with Lizzy from Sweet Donside Cabins in Scotland, we talk about cancellations. Specifically the difference between managing your own bookings (and cancellations) and those that come via the OTAs (online travel agents). When...
In this short video, we chat about how many bookings Lizzy gets via Airbnb and how many she gets direct. Before getting her own book direct website, the majority of Lizzy’s bookings came through Airbnb. She did get some direct bookings from people enquiring via...
